Guidelines for Dental Marketing
Marketing is imperative for the success of any business, and the dental practice included. When you want to see growth in your dental practice, you should see about 24-50 new patients that come in every month. And to attract new patients, your dental clinic must offer competitive products and competitive prices backed up by quality services. A strong marketing growth is also imperative for your business growth. For marketing your dental practice, you will need the following marketing strategies.
Providing referral programs with bonuses is the first strategy to make. Internal patient referral usually sum up to about seventy percent of the total growth of the established dental practices. However, the existing patients still do not see your dental practice as a growing business when searching for more patients. For that reason, you need to attract their attention by promising then bonuses on referrals.
When you give a wide range of referral bonuses on programs, you will be enacting a simple motivation. You can implement t by providing your existing patient with a referral bonus when they direct new patients to you and they actually come to receive your service. The program will have both benefits in engaging your patients both the new and existing ones and incorporating them into your practice. Besides, all you need to do is to give them simple referral cards at the office, or you can attach them into your other practice mailings.
you can as well identify your target audience and the women preferably. About ninety percent of the dental buying decisions are made by women. The women are the powerhouse consumers, as they want to make a detailed decision in the purchases the family makes. They want to experience the service, not only the product. In today’s market, there are a variety of dental practice that women can choose from. With the implementation of a marketing strategy that appeals the women, you will find that you will have an inflow of patients. You will need to review carefully your overall marketing image and include your existing collateral and dental practice logo. Women make purchasing decision differently compared to men, as they take a meandering approach.
You are also supposed to give an offer to your patients so that you can beat your competitors. Realizing the competitors in a strategic dental marketing is important. For example, when three of your competitors are offering a product at $49, you cannot come and provide the same product at a price of $99. One visit treatment, before and after school treatments and weekend availability are some of the patient’s conveniences that you need to consider. In other words, make your business different from the others by always availing yourself when the patients need you and providing them with what they need.