Research has noted that an average person is noted to spend at least two hours on a daily basis on the social media platform which the younger generation noted to interact with their phones nearly six hours in a day. Thus many companies are noted to take advantage of the heavy use of the social media and have deployed the use of influencer marketing to ensure they are able to influence as many customers as possible in their company brands. The use of social media been identified to be one of the fastest growing segments of advertising that is ensuring many businesses get their products heard in the market and positive feedback been gained based on the popularity of the items. The influencer been noted to have a high return on investments, many businesses either small of big are noted to register high returns rates for using the influencers to get their products in the market.
The customers are noted to be influenced on their decision to make a purchase, studies note that about 40% of the total population has shifted to online purchases and this has resulted to many people making the decision to purchase an item simply after seeing a social media influencer use it. Therefore, with the influencers big impact on social media the number of people who are noted to be influenced via this forum are identified to be great in comparison to the other advertisement ways that are used by companies to ensure they get more customers to make purchases of the different products. The young generation is noted to constantly be using the social media to not only to get its different purchases but they use the influencer as they feel the platform understands them better on their different needs and wants. The influencers been noted to be the trendsetters in the marketing world, they are the go-to source to ensure one gets the latest and trendy product in the market with ease.
Research notes that the large influencers are noted to be selective on the brands that they choose to sponsor in their marketing, hence for a business that is selected it is noted to have a greater probability of reaching the intended audience as opposed to the business using any other means to reach the market. Studies explain that with the influencers noted to be trustworthy any information they share a bout a specific brand is taken with much weight by the customers as they trust the influencers have their best interests to consider. In summary, a business that is noted to be interested to register high sales volumes, there is need for the business to ensure that it gets the best interests at heart by hiring a marketing influencer to ensure the products and services are recommended to the right clients.